Jeremy “Twitch” Stenberg has been a defining force in freestyle motocross (FMX) for more than two decades, parlaying raw talent and relentless work ethic into X Games hardware, film projects, and a lifestyle brand that keeps moto culture moving. He turned pro in the late 1990s and quickly found his groove, collecting Vans Triple Crown titles and making early X Games appearances as FMX exploded into the mainstream. By 2011 he’d grabbed fan-voted gold in Moto X Best Whip at X Games 17, proof that his style resonated as much as his amplitude.
Across his career, Stenberg has stacked medals in multiple disciplines—freestyle, best trick, speed & style, and best whip—while broadening into off-road truck racing, where he captured the 2010 Lucas Oil Off Road Racing Series Super Lite championship. ESPN’s X Games profile counted 15 medals by 2015; Monster Energy’s later materials peg his total at 17 by 2023, underscoring a résumé that kept growing as he diversified his projects.
Stenberg’s story is also one of perseverance. Diagnosed with Tourette syndrome as a kid, he channeled energy and focus into riding—then into building community. His Dirt Bike Kidz brand, founded in 2012, blends apparel, events, and media to nurture the next generation while showcasing FMX as both sport and culture; recent partnerships with Fly Racing show how DBK has matured into a staple of the moto lifestyle space.
That culture-building overlaps with a second pillar of Stenberg’s public life: advocacy for cannabis. Long before cannabis branding was commonplace in motorsports, Stenberg leaned into the conversation around safer recovery and personal choice. Reporting from RevZilla’s Common Tread noted he had been sponsored by Weedmaps and even launched his own “Twitch Stixx” pre-rolled joints—an early signal that action-sports athletes could speak openly about plant medicine and responsible use.
More recently, he formalized that role with a partnership announced in April 2024 with California craft brand Ember Valley—positioning himself not only as an athlete ambassador but as a culture translator who bridges high-impact sports and a legal, regulated cannabis industry. The collaboration emphasized shared values of progression and individuality, framing product drops as extensions of his creative identity.
Why does this matter? FMX is punishing. Riders manage chronic pain, recurring injuries, and the mental grind of progression. Stenberg has used his platform to highlight cannabis and CBD as alternatives to heavier pharmaceuticals, a perspective echoed in Weedmaps videos featuring FMX peers and in a broader shift within action sports toward harm-reduction and evidence-based recovery choices. While clinical research on Tourette syndrome and cannabinoids remains limited but promising, Stenberg’s advocacy helps normalize nuanced, adult conversations about access, dosing, and legality—especially in states with mature regulatory frameworks.
Today, Stenberg still creates, mentors, and rides—appearing on podcasts, producing films, and showing up at shoots with the same swagger that made “Twitch” a household name in FMX. His career arc charts the sport’s evolution from backyard jumps to global broadcasts, while his cannabis advocacy reflects a parallel cultural shift: athletes reclaiming agency over their bodies and their brands. In both arenas, he remains what he’s always been—an instinctive builder of movements, and a rider whose whip still speaks louder than words.